War Stories: Color House Tales

If your sales depend on moving the hearts and souls of your customer (rather than simply conveying visual information about your product), for anything from high-end jewelry to a luscious slice of country ham, I suggest doing your own digital versus film test before gambling on the current state of the art in digital photography. Such a test is easy to do, and if you find your digital shots aren’t moving you, they probably aren’t moving your customers either.