Five Fulfillment Fundamentals

In short, organizations that focus on optimizing the five basic building blocks to superior fulfillment — location, facilities, people, processes and management — will provide markedly better service and experience substantially lower unit costs than those that don’t.

Bill Spaide is a partner in the management consulting firm of Spaide, Kuipers & Co., which has provided operations management and information technology consulting services to more than 300 direct marketers, retailers and distributors during the past 15 years. He wrote this article at the request of Catalog Success editors. Contact him at (610) 668-8296 or via e-mail: spaide@spaidekuipers.com.