Want a Strong Holiday Search Strategy? Start Planning Now

That’s why a strong loyalty e-mail program can save search costs that would otherwise be directed toward re-engaging existing customers. You then can redirect that saved search spend to acquiring new customers through paid search.

Of course, an e-mail program that’s effective enough to break through the holiday clutter won’t happen overnight. E-mail is yet another component of your holiday search strategy that you should start thinking about in the summer.