Want a Strong Holiday Search Strategy? Start Planning Now

Keep Loyal With E-Mail
One way to become truly efficient in paid search is to leverage the customers who don’t need to search to find you. They already know who you are and where you “live” on the Web. A gentle reminder and a direct link to your Web site in the form of a well-crafted e-mail may be all you need to drive existing customers to return to your site, thereby bypassing search and staying clear of both yours and your competitors’ paid search ads.