Want a Strong Holiday Search Strategy? Start Planning Now

* A/B creative testing shows you what messaging is the most enticing to your search customers.

* Mentioning price in search ads can be a particularly effective way of gaining more clicks, especially during tough economic times.

* Raising keyword bids now in the off-season — when holiday keyword prices are low and it takes less spend to raise your ads to more visible positions — can be a cost-effective way to improve clickthrough rates on holiday terms.