Want a Strong Holiday Search Strategy? Start Planning Now

While there are many holiday search issues to address while the weather’s still warm, it’s best to focus on the following three:

1. quality score;

2. mining last winter’s data for this winter’s search campaign; and

3. e-mail loyalty programs (yes, that’s a search issue, too).

Quality Score
Search prices skyrocket during the holiday shopping season. To keep your holiday search ad ranking high, while still keeping your keyword prices low, focus on the other half of your search ad ranking — your quality score.