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“Oh! This basket looks good,” she said, smiling. “And it’s only $15. No, wait,” she paused, confused. “This copy says ‘box’ not basket. Where’s the price for the basket? Let’s see, the picture says ‘A’ — where’s the ‘A’ copy? There it is. What’s it doing over there? It should have been here, by the picture. What? $45! That’s too high.”