Want to Put Your Customers to Work for You?

What about customers who do call? How should you handle their questions?

“We’re here to help … and help and help.”

”Wow! Look at all the different bells and whistles on these backpacks,” I exclaimed. “How do customers decide which to buy?”

“They call us with tons of questions,” said Frank, the catalog’s president. “Our phone reps are great — very knowledgeable and experienced. The time those calls take can be frustrating, but if a customer’s patient, we can almost always close the sale.”