Want to Put Your Customers to Work for You?

The result: more during-hours calls, fewer after-hours calls, an increase in Web orders and an increase in overall orders.

In short, don’t make your customers go to work for you. Instead, do the work for them. And watch your sales increase.

Susan J. McIntyre is president of McIntyre Direct, a full-service catalog agency and consulting firm based in Portland, Ore. She can be reached at (503) 286-1400.