Want to Put Your Customers to Work for You?

“If customers have questions, they’ll call.”

I interviewed Connie, a career woman and mail-order shopper, about how she buys.

“I’m a gal on the go,” Connie explained, “and I like my clothes to be machine wash and dry. Let’s say I need a new blouse. I’ll pop onto the Web sites of my favorite catalogs, find styles I like, select a couple and place my orders.”