Want to Put Your Customers to Work for You?

After some operational changes, Tom saw a dramatic reduction in “bad” reasons for returns, more repeat customers (who were now getting the products they initially wanted), plus big cost savings.

“Your call is important to us, but we’ve gone home.”

”We don’t print our limited calling hours in our catalog, because we don’t want to discourage people from calling us,” said Sandy, the catalog’s marketing manager.