Want to Put Your Customers to Work for You?

As you develop page and product headlines, callouts, captions and other creative elements, keep this uppermost in your mind: When reading your catalog, your customers’ workload should be minimal.

“Customers love our return policy. They use it all the time.”

Tom proudly explained his catalog’s generous return policy: “We’ll replace or fix it even if it’s beat up, broken, whatever, for up to 10 years. That policy puts us head and shoulders above our competition, so we love getting returns and proving to our customers how much we stand behind our tools.”