Want to Put Your Customers to Work for You?

You’ll be ahead of the game if you help your readers make “yes/no/maybe” decisions in split seconds, so they quickly can move on to other products they might like. Help them to linger on what’s fun, not on what’s frustrating.

Takeaway tip: One design trick is to link each copy block intuitively to its correct product image to eliminate the work of searching for the right copy. Such copy-image links include placing copy below or to the immediate right of its image, or wrapping the copy around its image when that image is an outline.