Want to Put Your Customers to Work for You?

“This copy is confusing.”

“I go to the trouble of calling, then end up in voice mail.”

“Ordering from this company is just too much work.”

Are your customers making similar complaints about your catalog?

It’s surprising how many catalogers make their customers work too hard. From your catalog’s design to your contact center’s operations, whatever forces customers to work will reduce response rates. But when you do the work for your customers, your response rates go up.