This week, Truth In Advertising (TINA) reported Wal-Mart is still misusing the “Made in the USA" label. In a letter to the FTC, the advertising watchdog group urged the group to look into Wal-Mart’s continuous practice of mislabeling products as Made in the USA. The group currently believes over 100 products are mislabeled on Wal-Mart’s website alone.
Total Retail’s Take: Nearly a year after the original claims that Wal-Mart was mislabeling certain products as being manufactured in this country, TINA is reporting that nothing has changed. The group goes on to further say that while some of the products may be created in the U.S. according to FTC standards, they can not be advertised with an unqualified “Made in the USA” claim. However, since the FTC originally dropped this case last fall and the agency hasn't yet responded to the most recent letter, I think TINA's plea may go unheard.
- Companies:
- Wal-Mart