Case Study: Visual Data Makes Squinch Analysis Picture-Perfect for Patterson Office Supplies

The improved data analysis has yielded significant cost savings for Patterson, too. The company reports a 30 percent cost savings on printing, 25 percent savings on postage and 20 percent savings on paper as a result of the more compact book.

Those savings won’t go to waste, Giambrone says. Patterson plans to launch a miniature catalog while also funneling the savings into some of the company’s online programs. And if all goes well with this latest catalog, Patterson will increase circulation and frequency this year.