Case Study: Visual Data Makes Squinch Analysis Picture-Perfect for Patterson Office Supplies

With the redesigned catalog in the mail since September, the returns have been favorable, Giambrone says. Although at press time in late December it was too early to compute improved profitability, Giambrone’s forecasting a nearly 5 percent lift in sales for the entire book. Some product categories could see a 10 percent to 15 percent lift.