Case Study: Visual Data Makes Squinch Analysis Picture-Perfect for Patterson Office Supplies

Cut Products, Pages
Squinch analysis led Patterson to adjust its merchandising mix, including dropping several items. As a result, the catalog shrank by more than 100 pages. But that doesn’t mean all product areas were cut. Filing and accessories was one category in which sales justified more space in the catalog. Therefore, its page count has increased by nearly 25 percent.