Case Study: Visual Data Makes Squinch Analysis Picture-Perfect for Patterson Office Supplies

Tableau’s data visualization analytics tool lets Patterson see its data in multiple ways — more than facts, numbers and lines on a report. It uses charts to better identify trends and patterns within the catalog sales data, leading to well-informed decisions.

“It instantly helps them zero in on the SKUs where, ‘Gee, the profits are low, the costs are high, the sales are low; we’re not going to upset a lot of customers if we drop this product because it’s expensive for us to carry, and we’re not making that much money,’” says Elissa Fink, vice president of marketing at Tableau Software.