Case Study: Visual Data Makes Squinch Analysis Picture-Perfect for Patterson Office Supplies

“The biggest negative was a tendency to keep things exactly the way they were, even if it wasn’t an optimized layout or page count or layout of space,” says Rich Giambrone, market manager at Patterson Office Supplies. “We’d say, ‘Let’s focus on this one section and leave the rest of the book like it is because we can’t go page by page and item by item.’” There was a tendency to keep it status quo — the catalog hadn’t changed in two years.