Case Study: Visual Data Makes Squinch Analysis Picture-Perfect for Patterson Office Supplies

Inundated with data points from its quarterly master catalog, St. Paul, Minn.-based Patterson Office Supplies struggled to get a grasp on what it all meant. Were page layouts optimized to their full potential? Did certain product categories deserve to be allocated more pages in the book and others less? These questions often went unanswered because analyzing the data was too cumbersome.