Industry Eye: Case Study - In Perfect Symphony

In another A/B split test, consumers who were able to see the EV green address bar generated 13 percent more sales than those consumers who weren't able to.

"The best analogy is a traffic light," says Ryan White, product marketing manager at VeriSign. "You pull up to a traffic light, it turns green and you go. It's the same on the internet. In the world of graphical user interfaces, green is good. When something is bad, it turns red; when something is good, it turns green."