Industry Eye: Case Study - In Perfect Symphony

"The only explanation I can find is that consumers feel more confident when they see that security seal on your site," Ferrari says. "Seeing the seal on the website gives them the needed trust to put their credit card details on ?the website."

Green Means Go
In addition to placing VeriSign's Secured Seal on its homepage and checkout page, Virtual Sheet Music now also employs VeriSign's EV SSL green address bar on its website. The technology for SSL encryption turns the address bar green if the SSL certificate is present when consumers begin purchases in newer, high-security browsers. Displayed on the checkout page, the technology serves as an additional trust indicator.