Industry Eye: Case Study - In Perfect Symphony

Results: Sales have increased 31 percent in the two-plus years the security seal has been displayed, including a 67 percent increase in membership renewals. Virtual Sheet Music reports a 7,440 percent return on investment from incremental sales as a result of security enhancements to its site.

Operating in a niche marketplace since its founding 10 years ago, Virtual Sheet Music was challenged by credibility issues. Not only was it a startup, pure-play online retailer — in a marketplace that at the time bore little resemblance to the e-commerce marketplace of today — it also didn't ship tangible products to its customers.