Customer Retention: Virtual Fitting Technology Drives Repeat Purchases for SoccerPro.com

Shoefitr uses 3-D imaging technology to scan the insides of shoes. The measurements are accurate to 250 microns, which is critical for a shoe retailer like SoccerPro.com, with the difference between a perfect fitting shoe and a poorly fitting one often as small as a few millimeters. For soccer players, the fit of their cleats affects their ability to control, pass and shoot the ball. Shoefitr's application recommends the best fitting size shoe for each shopper by creating a visual display comparing the fit of a shoe a shopper currently wears to the one they're considering purchasing on SoccerPro.com.