Customer Retention: Virtual Fitting Technology Drives Repeat Purchases for SoccerPro.com

"Fit is everything in a performance shoe," said Tony Marrero, SoccerPro.com's director of e-commerce, in a press release from Shoefitr. "Shoefitr is exactly the tool we were looking for to help our customers find the right fit. Showing the literal adjustments in the shape of a shoe compared to another gives a competitive soccer player the confidence they need to purchase a new style of cleat."