Customer Retention: Virtual Fitting Technology Drives Repeat Purchases for SoccerPro.com

One of the pain points consumers typically associate with shopping for apparel and shoes online is the inability to try products on for size. The luxury of being able to try on a product before making a purchase decision used to be the exclusive domain of brick-and-mortar retailers, but that's no longer the case. Virtual fitting technologies are revolutionizing apparel and footwear retailers' websites, allowing them to compete on an equal playing field with their brick-and-mortar counterparts.