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He selected the AIS system because of the technology firm’s willingness to let MediaPower test the solution to see if it would work as expected. Homer wouldn’t reveal his costs to implement the system, but he noted it was “not substantial.”
“This system offers us a way to ensure — in an upselling or wrap-up scenario — that we can communicate the exact same message to every customer every time,” Homer explains.
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Reported Donna Loyle
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