Prospecting: Viral Marketing With Free Samples Grows Yogi’s Mail and Email Lists

In addition to sparking 36,000 well-wishes and distributing as many free samples, the program also grew Yogi's Facebook fan base from a few hundred to more than 12,000 as of July, and it didn't break the bank of freebies available.

"By reaching out to our core consumers and letting them spread well-wishes through word-of-mouth, the campaign has remained manageable and targeted," says Haliburton. "Well-Wishes is meeting objectives to date and we're excited about the potential." —
Thorin McGee