Prospecting: Viral Marketing With Free Samples Grows Yogi’s Mail and Email Lists

With one free sample offer, Yogi is collecting well-wishers' names and email addresses, well-wishees' names and email addresses, and well-wishees' mailing information and tea preferences. Plus, the whole program is a direct referral of Yogi's products from one friend to another that creates a chance to impress prospects with the company's high-end teas.