Prospecting: Viral Marketing With Free Samples Grows Yogi’s Mail and Email Lists

"Share the benefits of Yogi tea by sending a Well-Wish to a friend," says the Well-Wishes Tree button at the bottom of Yogi's website. Consumers who click it can send a friend a well-wish: a virtual greeting card with a customizable, positive saying that comes with a free sample combo pack of Yogi teas. To redeem it, all the well-wished — hopefully uplifted by a message such as "Your smile is contagious" — must do is click on the link and tell Yogi where to send the tea. And they can even select a different combo pack of tea, too.