Viking Catalog - Putting It All Together (3,692 words)

Design Manager David Forrester invented the main style of the catalogs many years ago with Irwin Helford, and over the years this style has been modified, but didn't change much, because it's very successful. So we have style guidelines for all the books, which we follow very strictly, mainly to stay organized. In international companies, you have a lot of departments that have to work together. To know what we're doing, they need to know what rules we're following. —S. Shrake