Viking Catalog - Putting It All Together (3,692 words)

Nelson points out that a sign at the front door of the Viking building in Torrance says: "Through this door pass the best employees in the industry."

And Interview with Gert Vigener

Recently a German reminded me of this not-very-funny joke: "What do you call a person who speaks three languages? Trilingual. A person who speaks two languages? Bilingual. A person who speaks only one language? American." It is just this perception of the "ugly American" which Viking fights by doing business locally not merely in each country, but in each culture.