Viking Catalog - Putting It All Together (3,692 words)

Daily specials are shown to everyone who visits Vikingop.com. Beyond that, the benefits of logging in by name are private sales that immediately pop up, which change on a weekly basis, and private sales for a particular business, generated bys an SIC (standard industry code).

Williams points out that Viking targets small- to medium-sized businesses, as part of the corporate strategy. "Small businesses are more cost- and quality-conscious," so this message carries through in communicating with those buyers.