Viking Catalog - Putting It All Together (3,692 words)

"On the Web," Williams explains, "we'd like to be able to track even further information than we do from phone or fax orders. We have personalized shopping lists on our Web site, where they can form basically different bios for each user [within a company]. We'd like to drive private sales off that, because that's basically the customer telling us what they like right there, even above the purchasing pattern. We have our own algorithms we've prepared, and we use them for private sales on the Internet," Williams continues.