Viking Catalog - Putting It All Together (3,692 words)

Williams works with a designated merchant who coordinates among her and the different product managers.

She says, "The merchant and I work out program ideas, then I do technical writing for selection criteria, run ideas against the data warehouse to see what kinds of numbers of people qualify for the programs we're looking at. If we don't get enough numbers we might go back to the drawing board and come up with a couple more programs. If it works, and we get the numbers we need, we give it to our MIS department which then does the selection."