Viking Catalog - Putting It All Together (3,692 words)

"Our big story is 'This private sale is for you.' We have a buying pattern on a customer—what/when/how they buy—and we offer private sales to that customer, and give them a good deal based on the products they buy most often, as well as give them incentive to buy additional products they don't normally buy. And so we personalize each one of our mailings to that specific customer using variable digital technologies at our printers."