Viking Catalog - Putting It All Together (3,692 words)

The Private-Sale Concept

Viking has won numerous awards for personalization and one-to-one and database marketing, based on warehoused customer information and sales history by SKU that goes back to 1984.

"We've continually improved the way we store and reuse/repurpose that information. We use a variety of technologies both internally and externally with our printer, as well as on the Internet to one-to-one market using that information," Ciavola says.