Viking Catalog - Putting It All Together (3,692 words)

Smoke underlines the need for auxiliary, personal communication to ensure deadlines are met: "We use e-mail and the phone—conference calls between merchandising, advertising and marketing are popular during production—and we even call each other at home for serious issues like budget, staffing or equipment. It's very close knit. If someone needs help we send people to their country. If France has a problem and can't produce its book, we'll do it in the U.S."