Viking Catalog - Putting It All Together (3,692 words)
Personal Offers
Regardless of country, one-to-one marketing is key to Viking's success, Ciavola emphasizes. "The personalization side is what makes all the difference in the world, whether it's in print or on the Internet," he says.
Personalization of print vehicles takes place via three major technologies, Ciavola reports:
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 AllNext »
- Companies:
- Office Depot
- Viking Office Products
Related Content
Comments
