Viking Catalog - Putting It All Together (3,692 words)

Print Production Manager Lynn Puskar says, "We're in the process of putting together style guides for all the countries, for catalog production. Each country's style guide would be a little bit different."

"We use the U.S. as a guinea pig," says Smoke. "It's a big department, so we can react to last-minute crises. If something tests well here, we can roll it out in other countries."