Viking Catalog - Putting It All Together (3,692 words)

Prior to Viking's merger with Office Depot, sales in fiscal 1998 were approximately $1.5 billion, all through mail order. Viking's annual sales are no longer reported separately from the parent company: Office Depot's worldwide consolidated sales for fiscal 1999 are $10.3 billion. This figure includes the Office Depot retail, contract, direct mail and Internet sales in addition to Viking direct mail—with active accounts worldwide of approximately 3 million, and an extraordinary customer retention rate of about 70 percent.