Viking Catalog - Putting It All Together (3,692 words)

Worldwide Workflow

Producing localized catalogs targeted to specific countries has always been fundamental to Viking's business model, but all production had been centralized in the United States. While the United States remains the central hub for the worldwide systems and holds the main repository of high-resolution images, Viking now handles far more of the production in the individual countries in which it operates, making the process more efficient and cost effective.