Viking Catalog - Putting It All Together (3,692 words)

Business-to-business Mega-Cataloger Viking Office Products Thinks Locally

Across a Vast Global Workflow

Founded in 1960, Viking Office Products is legendary for its customer service. But as the Torrance, CA-company expands into more and more countries around the world, another remarkable story is taking shape: International business done with the local culture in mind. For the challenge of keeping the Viking brand intact across national boundaries, and in spite of cultural differences, streamlined asset management and workflow are a major aid.