Video Engages Consumers at Every Stage of the Shopping Process

Your Facebook page is another smart place for videos. And you'll want to give a good bit of attention to Pinterest, which is getting a lot of buzz for the rapid growth of its audience and its easy and fun tools for sharing images and videos. Think about creating a pinboard on Pinterest for your retail business, and add videos as well as product pictures. You can encourage sharing of your videos onto Pinterest pinboards by placing "Pin it" badges near each video on your website.