Video Engages Consumers at Every Stage of the Shopping Process

SEO Campaigns
In terms of making good use of your videos, the best place to start is with your search engine optimization efforts. Video can be a very effective tool for cutting through the clutter of search results and convincing a prospect that your link is worth clicking on. When you upload your video site map to search engines, you instantly boost the placement of your videos in searches. Video is currently showing up with greater frequency in Google's Universal Search results, which includes listings from its vertical search engines for news, video, images, local and book search engines. When you add video to more pages on your site — e.g., homepage, checkout — you're more likely to get page one placement.