Video Engages Consumers at Every Stage of the Shopping Process

You don't have to look any further than the social networks you use every day to see that video is hot, hot, hot among consumers. Instagram has recently added video to its image-sharing social network, letting users create and view videos, and Twitter began allowing its members to post Vine videos to their feeds. It's logical that consumers will also look to their favorite retail brands to feed their desire for online video.