![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Similarly, a $1 price increase for a Vera Bradley baby dress and bloomers ($48 to $49) also saw no price resistance from customers, Scheele said. The price change lifted the product's revenue by 6 percent. Overall, Vera Bradley has realized a 4 percent increase in revenue for its baby collection products based on First Insight analysis, Scheele said.
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
Related Content
Comments