Vera Bradley Integrates Web-Based Data Into In-Store Pricing

Similarly, a $1 price increase for a Vera Bradley baby dress and bloomers ($48 to $49) also saw no price resistance from customers, Scheele said. The price change lifted the product's revenue by 6 percent. Overall, Vera Bradley has realized a 4 percent increase in revenue for its baby collection products based on First Insight analysis, Scheele said.