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Larry West
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DDRs help as you do your circ plan, determine paid and natural search budgets, establish an annual P&L forecast and attempt a three-year strategic plan.
A DDR occurs between the signing of the joint letter of intent and the acquisition’s closing. Typically a 90- to 120-day period, DDRs for deals of any significant size include at least two primary reviews: from the buyer providing equity and from the financing source.
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Larry West
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