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Larry West
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The buyer normally will have its own senior people, from marketing and merchandising, fulfillment and finance, in the DDRs. This increases the intensiveness of the process. And that’s true whether the buyer is an equity house, retailer or fellow cataloger. «
Larry West is president of West Cos., a New York-based valuations and acquisitions consulting firm. Contact: dmgrowth@yahoo.com.
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Larry West
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